The
Premium 1-on-1 coaching for high-performing executives and entrepreneurs who refuse to let their body fall behind their ambition.
Watch Before You Apply
Who This Is For
THE STNDRD is not for everyone. It's built for a specific type of man — one who performs at the highest level in every area of life and refuses to let his physique be the exception.
You're at the peak of your career. Your body needs to match the standard you hold in every other area.
Your schedule is brutal. This program is engineered around your life — not a generic template.
Not dabblers. Not excuse-makers. You show up, you execute, you expect the same from your coach.
You understand that elite results require elite investment. You're not looking for cheap — you're looking for right.
Sound like you?
Apply for a Strategy Call
Your Coach
Isaiah is a HYROX competitive athlete, online fitness coach, and founder of THE STNDRD. He built this program because he saw the same pattern over and over — high-performing men who had built extraordinary careers but couldn't find a program that matched their standard.
THE STNDRD is the answer. Custom programming. Real accountability. Zero compromise.
The STNDRD Method
Most programs hand you a template and leave you to figure out the rest. THE STNDRD runs a proven 4-phase sequence designed around your schedule, your lifestyle, and your body — so results don't just happen for 12 weeks. They stick.
Weeks 1–3
Aggressive fat loss kickstart, baseline metrics locked in, Quick Win protocol activated. You see a result in the first 7 days.
Weeks 4–6
Nutrition dialed in around your actual life — restaurants, travel, and client dinners included. No meal prep. No deprivation.
Weeks 7–9
Training intensity escalated. Strength, conditioning, and aesthetics peaking simultaneously. This is where the transformation becomes undeniable.
Weeks 10–12
Systems installed so this doesn't end at week 12. You leave with a body and a blueprint — the tools to maintain and build on what you've achieved.
What's Included
Built specifically for your body, your goals, and your schedule. Delivered before your first session.
Tailored to your lifestyle. No generic macros. No meal-prep hell. Built around how you actually eat.
30 minutes, every week. Progress review, plan adjustments, full accountability. Your coach is locked in.
A small, vetted circle of high-performers. The room you're in determines the standard you hold yourself to.
A 5-minute Sunday form that keeps you locked in and your coach dialed in on your week.
Full written breakdown of your progress every 30 days with updated plan adjustments.
A 7-day jumpstart engineered to deliver a visible result before your full program kicks in.
What Sets THE STNDRD Apart
Hotel room. Airport layover. No gym. No problem. You get a fully built training protocol for every travel scenario, updated as your schedule changes. Your program follows you — not the other way around.
You don't meal prep. You take clients to dinner. You eat at airports and hotels. This blueprint tells you exactly what to order at restaurants, how to navigate business dinners, and how to stay on track without anyone at the table knowing you're on a program.
High-performing men carry a different kind of stress load. This protocol is built around your cortisol, your sleep, and your recovery — so your training enhances your performance instead of degrading it.
Proof of Performance
Isaiah competes in HYROX — one of the most demanding functional fitness competitions in the world. His 1:18:06 finish time puts him in the top tier of competitive athletes globally.
When your coach is competing at this level, you know the programming is real. Not theoretical. Not recycled. Built from the same discipline he demands of himself.
The Guarantee
The STNDRD Guarantee
If you complete every session, follow the nutrition plan, and show up for every check-in — and you don't see measurable results by week 12 — we continue coaching you at no additional charge until you do. No fine print. No exceptions.
Ready to hold yourself to a higher standard?
Apply for a Strategy CallInvestment
Applications are reviewed manually. Not everyone is accepted. If you're serious, apply — and we'll schedule a free strategy call to confirm fit.
Standard
THE STNDRD
$2,997
per month
Premium
VIP
$4,997
per month
Applications are reviewed within 24 hours.
A free 30-minute strategy call is included with every accepted application — no commitment required to book.
The Decision
Applications take 3 minutes. The strategy call is free. The only risk is staying exactly where you are.